When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to a higher level of ...
Data plays an integral role in the success of a marketing campaign. Without data, it's impossible to understand what your customers want or how they interact with your brand online. Modern businesses ...
DataLane, the identity graph for local businesses, today announced a $22.5 million Series A led by Amplify Partners with participation from Harry Stebbings, founder of 20VC, Basis Set, Mischief, and ...
RiskOS transforms identity verification, fraud prevention, and compliance with real-time decisioning, proactive risk alerts, and seamless orchestration—integrating 50+ third-party data solutions and ...
CHICAGO, Jan. 04, 2024 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) announced today the enhancement of its TruAudience® marketing solutions line with the newly improved TransUnion identity graph that ...
November 14, 2024 -- Celebrus, a leader in first-party data capture and identity resolution, and Optimizely, the leading digital experience platform provider, have announced a strategic partnership to ...
Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a ...
Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious commercial model that utilizes only the strongest linkages across multiple ...
On Tuesday, alternative identity platform ID5 acquired TrueData, an identity resolution provider that connects people and households to their digital devices. This is ID5’s first acquisition since the ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Identity resolution is defined as the process of linking online activity ...
Major leap in the integration of TransUnion and Neustar marketing capabilities allows company to deliver more accurate identity resolution and demographic enrichment CHICAGO, Jan. 04, 2024 (GLOBE ...
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