Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

OpenAI has recently introduced a new ChatGPT update that added the ability to create interactive charts, graphs, and tables to its platform, significantly elevating its data analytics capabilities.

Marketing analytics services are provided through businesses that help other companies collect, analyze, and make sense of data about their marketing campaigns. These companies offer a wide range of ...

If you need to produce visual representations of data you might be interested to know that you can now harness the power of artificial intelligence (AI) using OpenAI’s ChatGPT large language model.

Leeds is at the forefront of data analytics with two new innovative master’s programs—supply chain analytics and marketing analytics. “Being able to launch marketing analytics and supply chain ...

TL;DR: Google has unveiled a significant upgrade to Gemini for Google Sheets, enhancing its AI capabilities to streamline data analysis and visualization. This upgrade is part of Google's broader ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...