Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of ...
I’ve got a pet peeve about the terms metrics and KPIs (key performance indicators). Too many people use those terms interchangeably, and while it may seem like a small thing, it drives me a little ...
Busting Brackets on MSN
The difference between predictive and results-based metrics
A breakdown of predictive and results-based metrics in college basketball, how the NCAA selection committee uses them, and why balance matters when evaluating tournament resumes.
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