What is an MQL? An MQL is a marketing qualified lead. What is an SQL? An SQL is a sales qualified lead. Okay, nothing new there. However, SQLs and MQLs require a fundamentally different approach to ...

We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience. Generating leads is crucial for businesses, ...

SQLs are often a source of friction between Sales and Marketing. Though MQLs remain a trusted way to qualify potential buyers, the process often breaks down because of noisy traffic—too many leads, ...

How can you nurture your marketing leads into qualified sales conversations? By combining their behavioral intent with targeted content, neuroscience, and marketing automation! Neuroscience marketer ...

It’s frustrating and de-motivating for marketers to hand over leads only for them to be ignored by the sales team. Meanwhile it’s frustrating for sales to receive leads that need more time and effort ...

Just a few years ago, marketers everywhere rejoiced. Shouts were heard from the rooftops. Glasses were raised. Toasts were made. Reliable marketing metrics were finally here! Definitions were set, ...

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how ...