There’s one thing every e-commerce order has in common: It’s delivered with some sort of packaging. Not recognizing that point of interaction as a major moment to deliver a branded experience and ...

As smart packaging rapidly evolves from novelty to necessity, QR code technology is reshaping how consumers interact with brands. Companies are now prioritizing digital experiences that drive brand ...

Dynamic QR codes are emerging as a key tool for brands to own the post-purchase experience and capture first-party data The QR code movement that took hold during the pandemic may have changed how ...

In the early days of packaging, a box was simply a vessel designed for protection and delivery. But in this day and age of digital transformation, packaging has become a smart, interactive interface ...

The Drugs Technical Advisory Board (DTAB), in June 2019, approved the proposal for mandatory QR codes on the APIs in order to combat falsified drugs. (Image Credits: Pixabay) To control the sales of ...

Detergent brand, Persil, has launched enhanced QR codes, designed to help blind and partially sighted people, on its packaging. The codes are included on the packaging for Persil’s new plastic-free ...

McDonald's is introducing new packaging designs on all carry-out bags and fountain beverage cups that include QR codes directing mobile users to nutritional information and other content. The launch ...

The rise of enforcement also means consumers will be navigating a much clearer landscape in 2026. Garside-Wight believes this ...