Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...
Chief Scientist & CTO at MixMode, holds 10 patents, PhD from CalTech, and is a professor of engineering and mathematics at UCSB. Platforms leveraging analyst-written rules and supervised machine ...
Industry may witness quick disruptions across both retail and wholesale e-commerce advertising, from programmatic adtech and third-party data ecosystems, experts say ...