(CMO) exits, arrivals, and shake-ups that kept the advertising world on its toes. While the CMO door keeps revolving, 2026 ...

Hear directly from the world class CMOs at McDonald's, State Farm, Kraft Heinz, Hinge, and Crayola on how they survived '25 ...

Once seen primarily as brand stewards and creative visionaries, CMOs are stepping into a far more expansive role—one that blends data fluency, revenue accountability and cross-functional leadership.

Over three years ago, I took on the role of chief marketing officer (CMO) at onsemi to guide the company through its transformation and to rebuild the marketing team from the ground up. I quickly ...

To paraphrase Thomas Paine, these are the times that try marketers’ souls. CMOs this year have faced uncertainty around the future of TikTok in the U.S., antitrust challenges to Alphabet and Meta, ...

AI is breaking the old playbook for brand discovery, and most B2B CMOs admit they’re not ready for what comes next. The post ...

Inflation, the Great Resignation and political instability mark some of the challenges companies face in this uncertain market. Unfortunately, CMOs are caught in the middle trying to adapt to ...

The 2026 CMO Outlook underscores NIQ’s commitment to delivering actionable intelligence to help brands navigate a fast-evolving media and technology landscape. By integrating advanced analytics with ...