We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience. Generating leads is crucial for businesses, ...

What is an MQL? An MQL is a marketing qualified lead. What is an SQL? An SQL is a sales qualified lead. Okay, nothing new there. However, SQLs and MQLs require a fundamentally different approach to ...

Despite being well-documented for some time now, and considered an “unforgivable” mishap, SQL Injection (SQLi) vulnerabilities remain “a persistent class of defect in commercial software products,” a ...

Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, ...

In the second part of this interview with Microsoft partner architect Conor Cunningham, we talk about Microsoft's use of telemetry to improve SQL Server and Azure SQL. We also discuss the changes the ...

Two and a half years after offering a limited preview, Google has finally opened up Cloud SQL, its managed database service, to all comers. What’s more, it includes a service-level agreement — a sign ...

In recent releases of SQL Server, Microsoft has delivered a great deal of feature enhancements and performance improvements. This rapid delivery has been facilitated by some development changes at ...