Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply ...

With today’s shoppers expecting relevance, recognition and immediacy as a minimum standard, loyalty programs are undergoing a ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Herrington Management today announced the launch of its Travel Points Resource Page, a comprehensive educational platform designed to help consumers understand and maximize the value of airline and ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very ...

Bilt Rewards, a loyalty program that offers perks on rent payments and mortgages, is turning its attention to one of the nation’s biggest debt problems – student loans. The New York-based startup, ...