When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to a higher level of ...

Data plays an integral role in the success of a marketing campaign. Without data, it's impossible to understand what your customers want or how they interact with your brand online. Modern businesses ...

DataLane, the identity graph for local businesses, today announced a $22.5 million Series A led by Amplify Partners with participation from Harry Stebbings, founder of 20VC, Basis Set, Mischief, and ...

CHICAGO, Jan. 04, 2024 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) announced today the enhancement of its TruAudience® marketing solutions line with the newly improved TransUnion identity graph that ...

RiskOS transforms identity verification, fraud prevention, and compliance with real-time decisioning, proactive risk alerts, and seamless orchestration—integrating 50+ third-party data solutions and ...

November 14, 2024 -- Celebrus, a leader in first-party data capture and identity resolution, and Optimizely, the leading digital experience platform provider, have announced a strategic partnership to ...

Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a ...

TransUnion said it has improved its identity graph by integrating data from real-time analytics provider Neustar, which it acquired in 2021. Credit bureau TransUnion said its identity graph ...

Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious commercial model that utilizes only the strongest linkages across multiple ...

Major leap in the integration of TransUnion and Neustar marketing capabilities allows company to deliver more accurate identity resolution and demographic enrichment CHICAGO, Jan. 04, 2024 (GLOBE ...