From the "Gone with the Wind" premiere to the passing of the lucrative tax credit, the AJC has covered the industry closely.

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

Meritus Gas Partners reports that maintaining optimal conditions in grow houses involves controlling light, temperature, ...

Lawmakers said the goal is a measure they say is intended to take on “the cost-of-living crisis squeezing families nationwide ...

As privacy rules reshape ad tech, TV measurement is getting harder. Tatari’s Benjamin Heaton explains what’s broken and how ...

Founders and experts explain how they assess time to value (TTV) at every stage of the customer journey as consumers demand ...

Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ...

A clear brand purpose can be a powerful asset, but only if it’s tied to the specific outcomes your business is trying to ...

Under pressure, leaders face a choice: rely on reactive decisions or treat pricing as a strategic capability. By pulling a ...

Real-time measurement is key when proving how marketing is actually driving results for stakeholders and patients.

SEO teams can tie organic performance to revenue by mapping full user journeys in GA4 and uncovering hidden conversion opportunities.