DOJ seeks forced sale of Google ad tech unit Judge questions how appeal will affect timing Google calls breakup extreme ALEXANDRIA, Virginia, Nov 21 (Reuters) - The U.S. judge considering whether to ...

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3). The “Quick Getaway” depicted here is a play on both escaping the scene (specifically, flying ...

Alphabet Inc.’s Google has spent the past week in Virginia federal court seeking to persuade a judge that selling off its advertising exchange is too risky, technologically difficult and would disrupt ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

The Justice Department is seeking to force Google to sell off part of the company and change the way it does business to improve competition for online display advertising. The Justice Department has ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...

Google is back in court, hoping to avoid a painful breakup of its advertising business. US District Judge Leonie Brinkema has already ruled that Google operated an illegal monopoly in digital ...

Samsung is allegedly rolling out a new software update for some of its smart refrigerators. The update adds advertisements to the display on the refrigerator door on certain themes. The changelog ...

The European Commission has fined Google €2.95 billion ($3.5 billion) for abusing its dominance in the digital advertising technology market and favoring its adtech services over those of its ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...