If that’s left you feeling a little confused, fear not. As we near the end of 2025, our writers have taken a look back over the AI terms that dominated the year, for better or worse. Make sure you ...
OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping ...
The move is positioned as an attempt to bring greater alignment to CTV advertising, similar to what the Digital Ad Portfolio ...
Let's close out the year with a roundup of the most top CTV stories of the year, from Netflix’s ad surge to Nielsen’s ...
Experts highlight a real gap between platform-reported performance and what marketers see on the ground, making it hard to ...
The portfolio outlines six core CTV ad formats: Pause, Menu, Screensaver, In Scene, Squeezebacks, and Overlays. These formats ...
NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...
Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs has developed to the point where there is ...
Players on Xbox and PlayStation represent some of the most attentive audiences in the digital landscape. They spend long sessions deeply focused on gameplay, creating an environment that is ...
TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced a new integration with iHeartMedia, the number one audio company ...
NEW YORK—In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on linear TV for the first time. The change ...
NEW YORK, Sept. 16, 2025 (GLOBE NEWSWIRE) -- 33Across, the technology company that powers supply-side data activation across the open web, announces the availability of IXI Network™ financial-based ...
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