"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

"We've been tracking children's growth from birth all the way through to adulthood, and the fastest period of growth is clearly the first couple of years during infancy," Sean Cumming, a professor in ...

High Potential has just barely defeated Tracker by point one million viewers to become the most-watched show of 2025.

The idea of an always-on journey captures this reality. Decisions are shaped gradually, through signals, prompts, and small ...

The questions Brian Urlacher asked in July became common ones during the NFL preseason. Maybe even the reaction, too, because the Bears’ legendary linebacker was shocked when he first heard about the ...

Department of Cornea and Refractive Surgery, Fundacion Hospital Nuestra Señora de la Luz, Mexico City, Mexico. Optical coherence tomography (OCT), a contact, non-invasive, and high-resolution ...

Abstract: The cumulative measurement error caused by the incremental position detection method is a key factor affecting the position detection accuracy of the linear ...

NewTek vented M-375 Series of Linear Variable Differential Transformers (LVDTs) are widely used in hydraulic cylinders to precisely measure position and monitor the position of pistons. Jan. 14, 2025 ...

Measuring TV ad effectiveness isn’t just about counting views anymore. It’s a strategic game that can make or break your marketing efforts. Television advertising has long been a cornerstone of ...