The essential guide for retail promotion optimization and planning to drive efficiency and boost margins. Read more.

Jun 13, 2025 · By analyzing various factors—such as timing, discounts, product selection, and target audience—promotion optimization helps retailers predict and refine their promotional …

Our solution can help you stop poor-performing promotions, fix inefficient ones, reinvest in top-performing promotions and slant promotions disproportionately toward your best customers, …

In this chapter, we focus on the mass pricing promotion optimization problem faced by a retailer who sells FMCG products. Namely, we consider a retailer (e.g., a supermarket) who needs to …

In this webinar, we present the benefits of personalized pricing and explore how to achieve those benefits through promotions, customer segmentation, and dynamic pricing. Deep dive into the …

Mar 10, 2023 · Promotion optimization is the process of maximizing the effectiveness of promotions and retiring underperforming promotions to achieve specific goals such as …

4 days ago · How to optimize the effectiveness of your trade promotions Thorough trade promotion analysis can help you refine and optimize your future trade spending and trade …

6 days ago · Impact Analytics ®, the AI-native leader in retail planning, pricing, and promotion optimization, today announced its inclusion in the 2025 Gartner Competitive Landscape: Retail …

Trade promotion optimization, or TPO, is a data-driven approach that uses advanced analytics and consumer goods technology to optimize trade promotion budget and activities. It involves …

Maximize ROI and streamline promotion planning with PromoSmart. Leverage AI-native insights to optimize promotions, boost profitability & drive smarter decisions.